The Faces of Mountain Air: Beth

A part of what makes Mountiain Air Clothing special is the people behind the counter and out on the floor. Get to know the staff who are always ready to chat fashion, offer advice, and help you find your perfect fit.

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Beth test drives some new Mjus in a popular Jasper photo spot across from the store

Beth L. has been working at Mountain Air since December 2013

Q: Describe your personal style?

Beth: I would say my personal style is pretty sporadic. I kind of dress how I feel on that particular day.

 My style inspirations would be Nicole Richie, Keith Richards and Sarah Jessica Parker. I like the idea of mixing price points in fashion as well as outfits with a bit of a bohemian flare. Layering jewellery and clothing is always fun and a good way to make a outfit funky and unique.

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Q: What is your favourite part about your job? 

Beth: I like meeting people and playing dress up with them! The best is when someone comes in and is totally open to trying on anything and everything. That’s when we find the best outfits and they leave feeling confident and happy!

Q: What’s your superpower while at work? 

Beth: I would say my super power is recognizing returning customers and remembering what they bought the last time they were in! It helps when suggesting new pieces.

Q: What is your favourite activity outside of work:

Beth: There are so many things to enjoy in Jasper on my free time! I love to eat at all our local cafes and restaurants as well as walking the trails with my dog, paddle boarding and bike riding.

Jacket: Surkana
Jacket: Surkana

Q: If you could give one tip to customers, what would it be?

Beth: Dress for the body you have not the one you want. It’s the only one you’ve got so you might as well love it!

Q: Favourite item in your personal wardrobe?

Beth: This is tough. It’s a tie between my black leather jacket, my Burberry scarf and my new Mjus boots (I love color and style they’re a bit rock ‘n’ roll!).

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Q: What item do you think everyone should have in their wardrobe?

Beth: You definitely need a good leather jacket! One you can layer with a casual outfit or wear to go out. It makes an outfit a bit more edgy and fun.

Q: Favourite brand or item at Mountain Air?

Beth: My favourite brand at Mountain Air right now would be Aunts & Uncles. It’s a leather handbag line from Germany. I appreciate that you can see the quality and effort that is put into each piece. As well as, due to the fact they are genuine leather and vegetable dyed they age and wear in perfectly.

Q: Any favourite moments or stories from work?

Beth: One of my favourite moments while working at Mountain Air was probably our last staff Christmas party. We spent the night and next day at JPL enjoying the food the view the spa and just really got to bond as co workers! I also got to bring my pup Nyxy out for the sleepover at the Fairmont, I think it’s safe to say she’s accustomed to the finer things in life.


Q: If you could go on a shopping trip anywhere in the world, where would you go?

Beth: I would go to London, Paris, Milan or New York. Any of these cities during Fashion Week would be insanely exciting and at the top of my list. It’s so interesting to go to these places and see what they are wearing now because a lot of the trends still won’t hit us for another couple years.