Lookbook May-June

The busy season is off to a start with some great spring-summer looks from this May and June.

Bailey 44

The start of the summer heat has sent many fashionistas scurrying in search of cooler layers for our unpredictable but often scorching mountain days. With their natural fibres and quality manufacturing, Bailey 44 is a great brand to add to your summer wardrobe. For our staff here at Mountain Air, Bailey 44 represents everything we’re excited to bring to you: quality and natural fabrics that wear well and offer the best in comfort and tailoring, ethical manufacturing right in the USA, and on-trend beautiful and inspired styles.

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It’s a treat to be able to find a brand that’s normally associated with big, high-end department stores such as Sachs Fifth Avenue, Nordstrom, and Bloomingdales, and bring it into the small town, intimate boutique environment. Many of our shoppers are from all over the world, and it’s great to be able to offer them world-class fashion in the midst of our word-class views right here in Jasper.

A cut above
Quality pieces like those from Bailey 44 are an enticing alternative to fast fashion.There are so many reasons to say no to fast fashion. Durability and ethics are just two of the reasons more consumers are choosing to add items to their wardrobe that are a cut above the disposable sweatshop-made articles that permeate the market. Whenever possible, we at Mountain Air try to bring you ethical options to help you build a wardrobe you can be proud of.

bailey skirt

Upgrade your wardrobe, one piece at a time
Classic items that won’t go out of style, especially ones you can wear often, are a great place to start with high quality clothing. The price tag might look a bit daunting at first, but if you break down the cost of the item over how many days you’re going to wear it in the life of the garment, the value is the same if not better than an article of clothing that’s going to fall to pieces after a season. In the meantime, you can know that you’re supporting ethical labour laws–the people who made your clothing are paid at least a minimum wage, and you’re supporting the economy the USA, Canada’s biggest partner.

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Keep it natural
For the summer time, nothing beats natural fibres. Silk is softer than rayon, cotton more breathable than polyester. Clothing that feels good against the skin and moves with your body is what Bailey 44 is passionate about. Pieces are tried on repeatedly and altered throughout the design process to ensure the best fit.

Right on trend
California inspired styles are huge right now, from bohemian and feminine to downtown LA looks and vintage 80’s acid wash denims. Bailey 44’s look is classic urban California: imagine yourself next to an infinity pool, sipping wine on a patio in the Napa Valley, or shopping along Sunset Boulevard. Bailey 44 is great for anyone’s inner Hollywood starlet, proving that American manufacturing is alive and well. The next step in the evolution of American fashion is happening now, and California is at the heart of it.

Dress: Bailey 44
Dress: Bailey 44

Lookbook April 2015

New arrivals and outfits from photoshoots in and around the store and town in the month of April. Follow us on Facebook, Twitter, or Instagram to see them as we post them!

This month we had the pleasure of working with three handsome, stylish gentlemen from town so you can enjoy some outfits of the day for MEN! Hopefully more to come next month.

New Arrivals – Bailey 44 Spring 2015 Part 2

New pieces from the incomparably deluxe Bailey 44 have arrived! This LA based and inspired line uses only the best materials with foundations to flatter every figure. If you’re looking for a new trend piece for your wardrobe but don’t want to sacrifice quality for fast fashion, Bailey 44 is the brand for you. A must try-on.

Click on the image to enlarge and see what the item looks like on the runway or in store.

January 30 – Bailey 44

Introducing new brand Bailey 44 is a deluxe line of comfortable, fashionable clothing ranging from everyday to event wear. Our latest collection is stunning in naval blues and whites with some amazing trend pieces like the jumpsuit Beth is wearing. Lots of beautiful sheer materials and triple-layered skirts and dresses that they fit as though perfectly tailored over all body types and are all Made in USA! Come try one on today!

Looks from the store – February 2015