Mountain Air fashion as seen on TV

When it’s cold and gloomy out, nothing beats staying in and watching a little TV. What could be a better, easier way to sit back and relax and stock up on fashion inspiration? Not only can we confidently say now that peplums are very, very in, but we’ve spotted some specific Mountain Air styles on the small screen!

Love Heals necklace as seen on the hit TV show Bones, season 1 episode 2.

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Emily Deschanel is wearing not one, but two Love Heals necklaces in this early Bones episode. A simple pendant on a shorter quartz or labradorite chain helps fill in the gap in the long pearl chain, which she has decorated with three medium-sized pendants. Build this necklace with the Be Creative line by Love Heals, as it’s soon to be discontinued. In the mean time, we’ll keep an eye out for Emily in their stunning new designs.

Lavand cardigan as seen on the CW’s Arrow, season 1 episode 15.

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The CW is one of the most fashionable networks out there, and Arrow’s Emily Bett Rickards  as the character Felicity certainly looks smart wearing a red version of this layered lavand cardigan. Mountain Air’s own Molly agrees that this classy little staple works great with a pencil skirt, and you don’t have to be an IT whiz working with a superhero to look fabulous in it.

 

 

 

 

 

Press sweater in Orphan Black, season 1 episode 8

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Orphan Black is one of the hottest things to come out of Canada in a long time, so it’s

great to see homegrown fashion alongside the heaps of homegrown talent in this hit drama about clones. Evelyn Brochu as the character Delphine wears this cozy Canadian-designed Press sweater. Her red skirt does wonders to bring out the shades in the cardigan. Our version has more of a purple and less of red undertones because each sweater is unique–just like the clones. The sweater is also reversible back to front, so you can wear the V in the front like Delphine or the back like our mannequin.

Seen something of ours on TV? Let us know! Better yet, channel your inner starlet and come on in and try some of these pieces (and many more new arrivals in store). In the mean time, we’ve got some more TV to catch up on…

by Hillary

Ivko’s vibrant cure for late winter blues

In many parts of the world spring is on the way, and while calendar spring (not to mention Canadian spring) is still a ways off, spring fashions are starting to crop up in Mountain Air.  The best way to feel like spring is on the way is by injecting a little bit of colour into your wardrobe, and what better way to do that than with the bold, exotic patterns and tailored designs of the Ivko Woman line.

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Ivko comes from scenic Serbia, with its long traditional of enriched textiles. The line itself was founded in 1986 when Serbia was still a part of Yugoslavia, and many Eastern European states were opening up to the idea of private entrepreneurship at the end of the Cold War. Since then Ivko has grown from one woman’s experiment into a thriving family business that combines trendy with folksy and high-fashion. While Eastern Europe has grown to be a hotbed for high quality manufacturing in the past ten or twenty years, Ivko’s line is unique because not only are the vivid sweaters made in Serbia, but they express a certain Serbian-ness in the designs. Folksy and bold, Ivko strives to create something for the modern woman that is made from the highest quality merino wools, but also references its origin culture.

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Photo Petar Milošević, Wikimedia Commons

The embroidery and flower motifs seen in this image of a parade in Guča, Serbia, can also be found in Ivko’s designs, adapted for the modern woman.

These luxury sweaters and coats, knitted using merino wool, mohair, and sometimes silk-lined, will keep you cozy even throughout the rest of our dismally long winter. Remember that the days are growing long, and even if the flowers won’t be out for many months still, stash your monochrome early-winter-sweaters and opt for something cozy and daring by Ivko Woman.

Here are some of the wintry styles we have in store.

by Hillary

 

Jasper in January

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Jasper in January is a cornerstone of Jasper in the winter time. Skiing conditions come and go, temperatures rise and fall, but Jasper in January is always a riot. If you’re a local, it’s a great way to mix up your winter routine, and if you’re from out of town, we highly recommend checking out the official Jasper in January website if you’re planning a getaway (or thinking about it). The festival runs from January 17th to February 2nd, and there’s lots this year to get excited about.

For the brew connoisseur: Jasper Brewing Company, located right next door to Mountain Air Clothing, has events at just about every point during the festival. There are brewery tours almost every day, and a Hops and Scotch After Party on January 31st. If beer is not to your taste, drop your husband off at the Brew Pub and come shopping (we know you’ve done it before) or check out Wine in Winter at the Athabasca Hotel on the 31st as well.

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For the entire family: Your ski trip will be unforgettable when you watch the fireworks on January 25th. There’s also  a Family Fun Ski Race on the 19th, and on Sunday, February 2nd Treehouse toy store brings you a free movie at the Chaba theatre. For budding astronomers, check out Fire in the Sky at Pyramid Island on February 1st. 

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For your girls trip: Maybe you need a break from your family, or just a change of scenery, but your girls weekend away is taken care of at Jasper in January. In addition to sampling local craft brews, Mountain Wellness Day Spa is having a special wellness day on January 22nd. D’ed Dog Bar and Grill also has a Passion Party and live band on the 23rd, and the Jasper Brewing Company has a comedy night the same day so you can get your giggles in one way or another, making for a perfect midweek getaway.

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Don’t forget to check the festival page for information on all the bands playing across town, including Tupelo Honey, to plan the getaway that’s tailor made for you. What does any of this have to do with fashion? In the winter, it’s easy to find yourself all dressed up with nowhere to go. We know you have outfits that are begging to be shown off, but if you don’t we’d love to help you put together a new one! The best news? Everything pictured above is on sale! All holiday sweaters are 30% off, all winter boots are 40% off, and all denim–both mens and ladies!–is a whopping 50% off. Come celebrate with us! 

by Hillary

More Canada Goose on the way

If you wished for more Canada Goose this Christmas, you might be in luck. Check out this article on Canada Goose on CBC.ca!

Aaron Vincent Elkaim, for Canadian Press, talks about the popular Canadian brand and its plans to expand its market overseas, particularly into Asia. This is good news for foreign fans of the jackets, as the company plans to expand its production, while remaining committed to quality. If anything, Canada Goose is interested in making better, even pricier jackets, so those who have managed to get their hands on a coat, which is often easier said than done, can rest assured that their investment is sound. For the rest of us still waiting for our dream coat to be in stock, there’s hope.

Next month, Canada Goose, which employs more than 1,000 people, will move to a new factory in Toronto that nearly doubles the size of its workspace to 94,000 square feet and increases its capacity.

Twice as much workspace means potential for twice as much production, so even with the move to sell more jackets abroad, Canada Goose should be able to meet demand for their jackets here at home.

One thing to be excited about:

“They’ll consider expanding the brand beyond just coats.”

Is anyone else thinking ski pants? Cozy duvets? It’s always a joy to be able to find Canadian made outdoor wear, and we’re proud to carry Canada Goose here at Mountain Air in Jasper. Check out our recent photoshoot for an idea of the men’ and women’s jackets in stock.

Love your leather

It’s no secret here at Mountain Air that we love our boots. We currently have 15+ styles in stock, from fashionable fall Mjus to heavy-duty winter Bogs, and everything in between. But good boots can be pricey, so not only you do you have to love them (I know,  we say that a lot) but you have to SHOW them that you love them from time to time. While some people are of the school that their boots should keep up with your lifestyle, I’m a firm believer that a little TLC goes a long way in making good footwear live up to its full potential.

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I bought my first pair of real leather “fancy” boots when I was eighteen. I was on a gap year before University trying to pick up French in Haute-Savoie so I could come back and work for Parks Canada in Jasper for the summer (which never worked out). If there’s one thing that Europeans have always understood that Canada (or Alberta, anyway) was slow to catch onto, it was that nice footwear can make your look. Instead of Boxing Day/Week, Europe does its mega-sale in the month of January. If you’re planning a European shopping trip, January is the best time of year to go. I got my first boots half-priced for 99 Euros. It was a lot of money to spend for a teenager, even if it was a great deal, so naturally I babied my boots the same way middle-aged men baby sports-cars.

The first thing I did was buy a magazine that had an article about leather care. This was in part so I could learn how to care for my beloved new boots, and in part so I could learn the word for shoe polish in French in order to go ask for some in the shoe store where I’d bought my boots. Here’s what I learned:

1. Cleaning: Leather is tough and leather is long-lasting, but you should still be kind when cleaning it. Use a soft, damp cloth and warm-not hot-water to gently wipe away salt and dirt. Be gentle, just like you would be with your own skin. You can invest in a special leather cleaning cloth, but I use an old sock of the non-knobbly variety. Cotton is best. If you clean your boots regularly, you won’t have to worry about deep stains and damage, so just plain water should work, but it’s okay to use dish detergent or other cleaning products, so long as you make sure to use a clean sponge or cloth afterward to get rid of the residue.

2. Conditioning: For black boots, a good black leather polish like our Walter’s shoe cream help keep black boots from going gray. I personally love the shoe creams that come with the sponge applicator, because then you can just buff on the polish and walk away, no fussing with a shoe brush to buff them up. Walters also makes neutral-coloured leather polish so you can protect boots of all colours, which is great for this year’s wide variety of hues of leather boots. I’ve also spoken to a lot of people who use various types of nut oil polishes, and those sound delicious effective.

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Most boots will have a layer of weather guard on them when they’re new, but after a season it’s good to reapply. There are many types of waterproofers, from sprays to oils, but I’m a fan of the oils and the two in one conditioner/waterproofers like Walters, which soak into the boot, so they not only look shiny but repel water. Waterproofing is important because it will both help protect your feet from water, and help protect your boots from day-to-day water damage. Don’t leave your boots to fend for themselves. You’d wash your salt-encrusted car more than once a year, right?

3. Polish: Once your polish has had time to sink in, buff lovingly until shiny with a cotton cloth. Even if you do use a buff-in polish and this step is built-in to step 2, it’s a good idea to do a once-over with a soft cloth will help remove excess polish and reduce the risk of it transferring onto your clothing later (which has never happened to me, but better safe than sorry) as well as shine up the surface.

If you don’t want to take my word for it, check out these articles and resources for more information on leather and synthetic shoe care. (This one on The Hairpin is my favourite)

Cleaning your shoes, just like cold washing jeans with a bit of vinegar and salt (to lock in the dye), or watering a houseplant, is a good habit to get into to make possessions you love last a little longer. Buying quality over quantity is the way of the future, and if you love your boots when you buy them, it’s only fair to show them a little love further down the line. After all, they’ve supported you so far. Don’t forget, you can re-heel your boots as well, so long as you take them in to a cobbler (the person who fixes shoes) before the heel base gets worn down (better too soon than too late, I’ve been turned away before). This usually only costs ten to twenty dollars, depending on the replacement heel needed, and if you’re a heel-walker like I am, you might have to get this done annually. Hopefully not.

These boots are old enough to be in Elementary school.

These boots are old enough to be in Elementary school.

Unlike the shoe polish I first bought for these boots, the Walters tube is metallic plastic, but not straight aluminum, so a tiny crack in the metal won’t give you black hands every time you polish your boots. Years of being polished with the sponge buff-in polish have dried out my boots more than three-step polish would have, but I’m happy with how long they’ve lasted, and they still look much better than had I never polished them at all.

Happy Holidays, and happy polishing!

by Hillary

Canada Goose Photoshoot Winter 2013-14

New Arrivals 20/11/2013 – Press sweaters

Cozy new sweaters from Press have arrived in time for the ski season! Snowbunny-up in one of these new pieces.

New Arrivals 14/11/2013 – Guess bags and Joseph Ribkoff

New Guess bags and wallets in sage and black and brown, and some Joseph Ribkoff wear to suit your holiday and everyday needs.

New Arrivals 05/11/2013

New Arrivals from Simon Loves Honey, Guess bags, and Vintage Highway T’s. Reclaim a little colour with these cool long sleeve and short sleeve unique T’s from Vintage Highway, with a wide palette of colours and patterns to beat the November doldrums without the help of a vacation. Simon Loves Honey is all about black and gold this season, with some great formal and not so formal wear. Stop by the store to see shirts and sweaters along the same lines as the Marilyn Dress. And let’s not forget the new Guess bags and wallets are here! Come check them out while we still have a full selection.

Catch free jewellery

The days get shorter, the mornings get colder, and it’s only a matter of time before the radio starts playing Christmas music. Now that we’re well into fall, the last thing you need is to be wrestling with a scarf or sweater thread caught in the clasp of your necklace when you dip in to your favourite cafe for something pumpkin (or gingerbread?) flavoured. Pretty sweaters and scarves are one of the best things about winter (skiing being, in the opinion of a good Jasperite, The Best Thing), but it’s no fun to give up wearing jewellery around them because you risk of tangling and tearing them on the clasps. That’s why we’ve rounded up a selection of catch free necklaces to slip on with your knit garments that won’t cause trouble.

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sparkly chains and bead necklaces

Local jewellery maker Suzy Wilgosh of Beads by Gosh has created a number of long necklaces for us that simply don’t have clasps. Loop them around twice for a shorter necklace look, or let them peek out from under your scarf. The bonus is you don’t need to choose between a scarf and a necklace, but can layer your accessories.

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Even pendants can be scarf friendly

Beads by Gosh also uses alternative clasps, which still lets you do them up behind your neck, but won’t catch on clothing.

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Recycled pearl necklace with catch-free button clasp by Beads by Gosh

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Beads by Gosh crystal glass with silver necklace sports a magnetic clasp, especially Arthritis friendly and super easy to open and close.

Love Heals, the California company that plants a tree for every design sold, also offers a variety of catch-free clasp necklaces. Instead of sharp hooks, these eyelet-like clasps are pretty to look at AND play nicely with knits.

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The designs are white bronze on leather cords, or waxed linen braided with genuine semi-precious stones and pearls. These chains are part of the Be Creative line, which invites you to build your own charm necklace from a number of unique designs. The Be Creative line is soon to be discontinued, so if you have some charms and need a chain, or vice versa, now’s a good time to pick them up because our supplies will be dwindling. We will still be carrying Love Heals, including these catch-free clasps designs, but they will come without the hassle (or joy) of composing the necklace yourself.

Moonlight Madness

Moonlight Madness is just around the corner folks! Mark your calendars, because Friday, November 22nd is the night.

What does this mean? Jasper’s annual pre-Christmas shopping extravaganza, of course! Shops all over town, including Mountain Air, will be having specials well past normal closing hours to help you get your gift shopping done ahead of schedule. November 22nd we’ll be offering deals on everything on the store, special coffee, and free gift wrapping services. It’s a super fun night, proving if nothing else that shopping can be a blast. We’ll be doing a raffle for a free Granted sweater (regular price: $440) as well as other giveaways!

For those of you who don’t like all the hustle and bustle of Moonlight Madness, pay attention or Like our Facebook Page, because we’ll be offering some great early bird deals on gift items, just for our Facebook fans.

We hope to see you out there under the moonlight!

Cozy Chic